From humble roots as a home industry in Banjarmasin, drawing on local traditions of herbal healing, Deltomed Laboratories has evolved to become one of the largest producers of herbal medicines in Indonesia.
Situated at the foot of Mount Lawu, Deltomed Laboratories now occupies a choice 20 hectare site, where its integrated operations take place under one roof for strict quality and efficiency.
LeBoYe was asked to create a new corporate identity which rejuvenate “Deltomed” as a modern yet timeless identity. To modify the image of traditional jamu into a modern professional and natural product. Last but not least, to create an image that is distinctive and unique from competitors.
The name “Deltomed” has a multiplicity of meanings. The words ‘delta’ (triangle) meaning transformation, and ‘med’ for medicine, thus representing our purpose of creating healthy change for consumers through our medicinal products.
It also references the Latin name of the tabat barito leaf, “delto die miae”, a potent local herbal leaf in Banjarmasin which is known for its medicinal purposes.
Believe in Nature
Reflecting the traditional and natural characteristics of Deltomed’s values and products, the ‘delta’ symbol has been subtly rendered as a curved, somewhat teardrop symbol. The revised shape recalls both the shape of the gunungan in classic wayang puppetry, which symbolizes a mountain, and also the shape of the tabat barito leaf that underlies the Deltomed name.
The typography is also derived from a leaf shape that suggests natural qualities, especially shown in the green color chosen.