An elegant residence designed for people. Two luxurious towers of 300 all suites – two and three bedroom apartments – providing comfort and urban sophistication at the heart of the city. With strategic location, high-end amenities, scenic landscaping and personal touches, La Vie brings out the best quality in both urban and family life.
PT. Zaman Bangun Perwita is an established developer moving forward to develop a luxurious residential apartment complex located in Setiabudi, Kuningan. LeBoYe created a unique branding to promote its lush and spacious green setting that lends for a peaceful balance and healthy living.
The process begins with LeBoYe developing names that portray green and peaceful living. Inspired by the popular French saying, ‘c’est la vie’, meaning that’s life, the name la vie is a reflection of the way life should be. La Vie is a knitting together of architecture & landscape to create a true home, which offers modern living necessity and soul rejuvenation.
The philosophy behind La Vie is captured in its stylized logo of a tree, with its branches that represents the comfort and shelter of home. Aware that trees are common logo choice, the LeBoYe team differentiated the logo through its color and stylized form. The leaves are represented by 27 dots, an auspicious feng shui number.
Naming and branding of La Vie reflects modern living and soul rejuvenation.
